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Boosts funding for cosmetics search engine and shopping platform.
September 16, 2020
By: Happi Staff
Digital is a beautiful thing to Unilever Ventures, which teamed up with 14W to raise $9 million for Mira Beauty, a beauty search engine and shopping site. Mira will use the money to redesign the website and eliminate the beta app in moves that will “take a verticalized approach to beauty shopping,” the company said in a statement. “Beauty consumers increasingly want to interact with brands and purchase products online in a way that feels authentic, frictionless and collaborative, and today’s specialty retailers, direct-to-consumer stores and marketplaces are ill-equipped to retrofit their businesses to this new reality,” said Mira Cofounder and Chief Executive Officer Jay Hack in a statement.. Mira debuted last year. The app guides users through a Q&A process that all leads to product recommendations.
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