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Unilever’s Wild Idea & Method Expands

The Top 10 most popular news for the week ended April 5. 2025.

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By: TOM BRANNA

Editor

It’s What You’re Reading on Happi.com for the week ended April 5,  2025.

Unilever is already the biggest FMCG company in the world. But it just got bigger by acquiring Wild personal care. That news was the most-read item on Happi.com last week. It topped Method’s move to expand its personal care line.

Here are the top 10 most-viewed news items on Happi.com last week:

  1. Unilever Buys Wild Personal Care Brand 

2. Method Expands Personal Care Line, Launches at Ulta Beauty 

3. Mrs. Meyer’s Clean Day Barks Into Pet Care with New Grooming Line 

4. TikTok Sparks 22% Rise in Beauty Product Sales Over Social Media in 2024

5. Sensitivity Is Mike Tyson’s Biggest Strength in Dr. Squatch Campaign

6. In-Cosmetics Global Awards Finalists 

7. D’Ruiz of DSM-Firmenich Represents the Suncare Industry on Capitol Hill 

8. Estée Lauder Drops Pure Color Melt-On Glosstick 

9. What You’re Reading on Happi.com 

10. Farmacy Beauty’s Green Clean Cleansing Balm Gets Formula Upgrade

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