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May 28, 2003
By: TOM BRANNA
Editor
In a license with Procter & Gamble, Los Angeles-based Universal Group has launched Old Spice High Endurance shaving products for men, providing men with leading technology to meet their daily shaving and face care needs, executives said.“As a leading brand in men’s antiperspirant/deodorant and personal cleansing categories, Old Spice High Endurance has always delivered what guys want in their personal care products,” explained Mark Richard, director of marketing at Universal Group. “This new line of shaving and face care products will continue to meet the needs of discriminating men, offering them high quality and excellent value.”Among the 11 new products to debut are the High Endurance Shaving System with ergonomic rubber grip handles, pivoting triple blade heads and free travel cases, as well as disposable razors, shave gels and pre-shave and after-shave products.
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