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Unauthorized detergent spot takes on stains in an unorthodox manner.
September 16, 2015
By: TOM BRANNA
Editor
Tide is a multibillion dollar brand brought to you by Procter & Gamble, that conservative corporation that's most at home staying out of cultural debates. But that doesn't mean that outsiders can't borrow the brand to poke fun at the topics of the day. For example, take a look at this ad spec for Tide-to-Go, created by Mark Nickelsburg, that pokes fun at gay marriage opposition.
The video features two men walking towards a church on their way to get married. They’re suddenly stopped by a Bible-toting woman who proclaims, “How offensive! I won’t let you blemish the sanctity of marriage.” When the men attempt to defend themselves, she reaches out with a Tide to Go pen and removes a stain from one of their shirts. As she walks away she says, “Carry on, boys.”
The product then appears on the screen with the slogan: “Never tolerate the stain.”
A Tide spokesperson was quick to point out that P&G didn't create the ad, but she told Fortune that the company appreciates its Tide fans—and how Tide-to-Go can save a wedding day.
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