Marketing News

Baller Cameron Brink is Urban Decay’s New Ambassador

The multi-year collaboration reflects Urban Decay's commitment to empowering the next generation of game changers.

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By: Lianna Albrizio

Associate Editor

Urban Decay found a new partner in Cameron Brink.

The second WNBA draft pick of the Los Angeles Sparks is now championing the cosmetics brand as a brand ambassador.

The multi-year collaboration reflects Urban Decay’s commitment to empowering the next generation of game changers and deepens its connection with the Los Angeles Sparks, serving as a sponsor for two consecutive seasons.

“Partnering with Urban Decay is incredibly important to me because it represents more than just beauty—it’s about investing in authenticity,” said Brink. “Their commitment to individuality and originality aligns perfectly with my values, inspiring consumers to embrace their uniqueness. With products like the All Nighter setting spray and long-lasting eyeliners, I know I can count on them to keep me looking and feeling my best, whether I’m playing hard on the court or getting ready for a night out. This partnership is all about encouraging everyone to find their own voice and express it boldly.”

Slam Dunking Self-Confidence

In this collaboration, Brink will highlight Urban Decay’s bestsellers — the 24/7 Glide-On Eye Pencil and the All Nighter Setting Spray— and will delve into the deeper aspects of beauty and self-care that resonate with the Urban Decay community.

“Before I joined the Los Angeles Sparks, Urban Decay was already a staple of my makeup bag,” said Brink. “Once I joined the team, I was excited to learn that the brand was our sponsor for two years running. I’m thrilled to become a brand ambassador because makeup has always been a form of self-expression.”

“Her incredible energy, talent, and unwavering commitment to self-expression align deeply with our core values of creativity, inclusivity and originality,” said Stéphanie Binette, general manager of Urban Decay. “Together, we aim to ignite confidence and celebrate the beauty of individuality—empowering our community to embrace their uniqueness and express themselves boldly, both on and off the court.”

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