Urban Decay Eyeshadow Gets A Makeover

With over 68 shades and five finishes to choose from – including a variety of brights, trendy pastels and every neutral under the sun – Urban Decay eyeshadows ($18 each) now featurean even softer texture; richer color; more uniform pigment distribution and longer-lasting, more crease-free wear, according to the company. The secret is its Pigment Infusion System. A vehicle for color, it’s what holds tightly onto pigment and gives the formula its glide and insane color payout, said the company.

A two-part platform system in the packaging allows the user to pop the shadow out of its shell and insert it into the brand’s Build Your Own Palette.

More info: www.UrbanDecay.com