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Urban Decay Gets Greedy

Newest eye primer, Greed, is already a cult sensation.

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By: TOM BRANNA

Editor

Urban Decay’s latest holiday rollout, Little Sins Eyeshadow Primer Potion Set, contains a tiny but powerful weapon—Greed, the brand’s newest eyeshadow primer.

Each of the Urban Decay Eyeshadow Primer Potions in this travel-friendly set—out now at Sephora—has a different desirable finish, but all give you a base that makes eyeshadow last with more vibrant color and without any creasing. Original dries invisibly, while Sin is a shimmering champagne shade that doubles as a highlighter. Eden is a matte, nude shade, which brightens and evens out skintone, making it ideal for more mature lids.

Greed, new and exclusive to this set (for now), highlights and adds a sensual, metallic sheen in a shimmering gold. Judging by the fanfare from the beauty bloggers so far, it may be here to stay!


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