Urban Decay Taps Gwen Stefani

The latest celebrity beauty collaboration is with Urban Decay and singer and fashion entrepreneur Gwen Stefani, set to launch later this year. The UD | Gwen Stefani collection rolls out Nov. 22 on UrbanDecay.com and in Urban Decay stores, and will also be available through Sephora, Ulta and Macy’s.
 
This limited-edition collection is a true partnership with Stefani, who worked closely with UD, guiding every detail of the collection, from the shades to the packaging, said the company. Chief Creative Officer and Founding Partner Wende Zomnir spent countless hours at Gwen’s house, talking makeup and working with her on every detail of this launch—from the packaging to the formulation to the shades. She carefully crafted each product with Gwen, creating the exact shades she always wished she had in her collection.
 
Says Stefani, “When Urban Decay came to me to collaborate, I immediately thought it was a perfect match. The way they’ve built their company is very similar to my aesthetic and approach. It’s all about creative self-expression, being strong and not being afraid to go outside of the box. Everyone in my life knows I absolutely love makeup. From a very young age, it was an artistic passion of mine. I actually used to be a makeup artist. I love wearing makeup and having so many ways to express myself through it. It’s my war paint. To be able to do a collaboration with people who get that concept and who are just as passionate about it is a dream come true. We’ve made and created products that I actually wear every single day. It’s the real thing. I’m obsessed with everything we’ve done, and I can’t wait to share it.”
 
“We’ve always been such huge fans of Gwen’s work over at UD,” says Zomnir. “We’ve wanted to make this project happen for years, and finally it was the right time. We found a true partner in her, and it was amazing to channel her energy and creativity into these products. She truly represents the Urban Decay spirit.”

Stefani previously worked with OPI and Coty in the past on beauty products, as reported in Happi.