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Combines the best of a gloss and oil for high-shine, puffed lips.
April 15, 2025
By: Lianna Albrizio
Associate Editor
Full lips never go out of style. But how to achieve the perfect pout?
For Valentino Beauty, it’s all about reflective shine and smooth, plump lips.
The brand has merged a lip gloss with an oil to yield a high-shine formula and a plump complex to increase blood flow for a luscious lip.
They’re calling their latest innovation Puffer Gloss. Encased in a clear glass bottle with a pink top, Puffer Gloss offers three unique benefits, bringing extra plump, shine and care to lips, per the brand.
Puffer Gloss is infused with hyaluronic acid, ceramides and a Vitamin E derivative, offering all-day comfort and hydration. Its innovative formula smooths and softens lips over time, locking in moisture with a non-sticky finish.
“With Puffer Gloss, we wanted to give people more than just a beautiful finish; we wanted them to feel cared for,” said Yadim, global makeup artist for Valentino Beauty. “This formula is all about comfort and confidence. It plumps, it shines, and it nourishes all in one swipe.”
Puffer Gloss comes in seven hues, ranging from 00R Dazzling Mermaid— a clear shade infused with pearlescent pink and blue shimmers— to 520R Moonlight Crush— a deep burgundy that offers a sophisticated and sultry edge.
Other hues include In My Glowing Era; Don’t Be So Nude; Warm it Up; and Extra Pink.
Valentino Beauty Puffer Gloss retails for $38 at Valentino-Beauty.us, Sephora.com and select retailers.
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