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May 1, 2015
By: TOM BRANNA
Editor
The latest creation at VariBlend is the new, “Made-in-America” MiniMix 20mm dispenser. It is ideal for lipglosses, concealers and other on-the-go personal care products based upon fixed or variable delivery ratio of two different formulas, according to the company. MiniMix utilizes patented technology, and is the first “spatial” mixer that custom blends two formulas with no residual product. This VariBlend delivery process utilizes a tightly webbed, precision matrix of 19 separate nozzles to distribute select ratios of two thoroughly blended formulas onto a surface applicator, resulting in a freshly blended, smooth delivery. The slim profile MiniMix is suitable for a wide range of products. Its color blending capabilities make it ideal for lip, eye, and face color cosmetics. It is also an exciting new packaging alternative for products delivered in various strengths, such as skin care and oral care products, OTC drugs and those that require ingredient segregation. The shades and formulas in the two chambers are intended to be complementary and easily blended. Concealer and eye shadow formulas are planned for future development. “Our proven, easy-to-use system delivers US quality, unsurpassed cost-efficiency and allows the consumer to choose between two shades that can be applied each on its own, or in any of seven combinations,” said Robert Brands, CEO and president of VariBlend. “Imagine, for example, end-users having to carry only one shade of lip gloss, instead of seven. Now, with MiniMix, it’s as simple as turning a twist-knob on the adjustable color scale from one to seven. Here is another VariBlend dispensing platform that delivers exceptional return on investment, builds brands and delivers true consumer value-added.” MiniMix offers a consumer variable ratio, which allows for multiple settings between formulas. It outputs up to 25microliters per stroke and can blend from 3ml to 5ml in like, or different, rheologies. It will be available in a number of nozzle/container combinations as well as complete, “ready-to-market” packaging solutions.
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