Vegan Haircare Brand Wuli Grooming Expands With Launch at Australian Department Store Myer

Wuli Grooming, the all-natural, Australian-made and vegan haircare brand, has debuted at Australian department store Myer, marking a significant milestone for the burgeoning beauty brand. 

 

Founded from the ethos that hair care products made for curly and wavy hair can produce a range suited for all, the brand’s gender-neutral range is now available to purchase at myer.com.au. Myer’s 18 million-plus monthly online shoppers can now conveniently explore and shop Wuli Grooming’s curl creams, sea salt sprays and matte and shine balms.

 

“We’re thrilled to have our range available at Myer and the opportunity to bring our collection of natural hairstyling products to a wider national audience,” said Amadou Doumbia, founder of Wuli Grooming. “Myer’s commitment to providing quality and accessible beauty products perfectly aligns with our philosophy of empowering people to look and feel their very best every day with salon-quality products at home.” 

 

Launched in 2022, Wuli Grooming produces high-performing hairstyling produces suited for wavy, curly and unruly hair types requiring deep moisturizing and definition, while also supplying plant-based alternatives of styling balms that provide medium to high holds for finer hair types. The range is free of silicones, parabens, mineral oils and synthetic ingredients. 

 

With this new channel in place, coupled with recent stocking success at select salons in Sydney and Melbourne, Wuli Grooming is setting the stage for its further national distribution goals in masstige beauty. 

 

“As we continue to grow our reach and develop new products, I believe Wuli Grooming is well-positioned to offer a unique point of difference that helps Australian’s effortlessly embrace their natural curly and wavy hair with effective, well-formulated solutions,” said Amadou.

 

The Wuli Grooming range can be viewed at Myer’s online store here. 

 

Wuli Grooming and its founder, Amadou Doumbia, will participate in the upcoming consumer and trade events:

 

Makers & Shakers Market; April 1-2, 2023— White Bay Cruise Terminal, Sydney

Mind Body & Spirit Festival; May 18-20, 2023— ICC Sydney

Beauty Expo Sydney; August 26-27, 2023— ICC Sydney

 

The current list of Wuli Grooming stockists include the following:
 

• Mousey Browne, Surry Hills, Sydney

• Shades of Curls, Redfern, Sydney

• Curls & Natural Hair Beauty, Mascot, Sydney

• Topshelf Blak, Collingwood, VIC