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Verbena Next at L’Occitane

Limited run summer line features lemon scent.

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By: TOM BRANNA

Editor

A limited-edition collection of verbena-infused formulations developed with sun-exposed skin in mind is up next at L’Occitane. On the island of Corsica, the sun’s bright rays illuminate the brilliant green of fresh verbena leaves. For summer 2011, the company has captured the fresh radiance of Corsican verbena in a soft, light interpretation of the classic scent.

Specifically designed to be worn under the summer sun, the Sun Verbena collection from L’Occitane refreshes and protects skin while leaving behind a luminous, sparkling scent, according to the company. Each product in the range is enriched with organic verbena extract from Corsica, instantly immersing the wearer in the crisp freshness of a Mediterranean summer.

The line, which hits stores in July, showcases a unisex eau de toilette ($48), fragrance mist ($48), body lotion SPF 15 ($24) and more.

Founded by Olivier Baussan over 30 years ago, L’Occitane captures the true art de vivre of Provence, offering a sensorial immersion in the natural beauty, fragrance and lifestyle of the south of France. Products are available at usa.loccitane.com and in 160 boutiques throughout the U.S.


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