Veripur To Debut in Walgreen’s Next Month

Fusion Brands Inc. is set to launch a groundbreaking new product into the $275 million U.S. mass market hand sanitizer category. Veripur Hand Sanitizer Moisturizeris said to provide up to four hours of continuous protection after application in addition to instantly killing germs and moisturizing hands.

The active ingredient benzethonium chloride is suspended in a white wax to create an invisible barrier on the skin that deeply hydrates and protects skin up to four hours. It does not contain triclosan.

“We’re excited to continue the innovation and science of Fusion Brands Inc. by providing consumers with a product to help keep them and their families healthier. There are a number of products that kill germs instantly, but with the launch of Veripur, we’re expanding the hand sanitizer category to not only kill germs but protect hands against them for up to four hours without causing skin damage or irritation” said Caroline Pieper-Vogt, head of Fusion Brands Inc.