Vernon François Launches Nationwide

Sally Beauty Holdings Inc., a leading hair color and care destination in the US, has launched the Vernon François Collection nationwide. The partnership will serve to further Vernon's mission of spreading his passion and flair for hairdressing from Northern England to a global stage, and aligns with Sally Beauty's priority to expand its offerings for multicultural hair care.
 
Growing up in England, Vernon discovered a passion for styling textured hair at a young age, and he soon taught himself how to braid, loc and twist on anything he could get his hands on—from beaded curtains to rug fringe. Now based in America, Vernon has become a celebrated icon in the hair industry and has styled A-list celebrities for red carpets and magazine covers, including Lupita Nyong'o, Serena Williams and Kerry Washington. Vernon is also an expert source to major national media outlets, including the Wendy Williams Show and Essence Magazine. Today, his mission is to connect with all generations to show the strength and versatility of hair's true texture with the right tools and knowledge for every step of the hair journey, no matter the culture.
 
“The Vernon François Collection is designed to erase the fear of managing hair,” said François. “The partnership with Sally Beauty offers a platform to grow the brand's diverse community where consumers shop for an individualized experience. As a longtime customer who grew up shopping at Sally Beauty, this partnership is a huge moment for me, and a reminder that anything is possible when you work hard with focus and purpose.”
 
The Vernon François Collection is now available online at SallyBeauty.com, and will launch in stores August 1. Vernon's products are made with signature formulas, carefully crafted with innovative spray technology for the best at-home experience for all hair textures—kinky, coily, curly, wavy and straight. This collection, including shampoos, conditioners, treatments and styling products, is free of parabens, sulfates, phthalates, cruelty, gluten, DEA and dye. The unique formula is designed to benefit different texture types by combining science and nature with the highest quality ingredients. The inclusive product ranges can be used by all ages, genders and ethnicities for a simple, yet universal experience.
 
“We're thrilled to continue growing our product offerings in the multicultural category, and provide this high-end line to our customers seeking more versatility with their look,” said Maryann Herskowitz, vice president of color and care at Sally Beauty. “The professional-grade ingredients in the ethically-sourced oils provide Sally customers with products they can feel good about using, while empowering them to embrace their natural texture and love their hair.”