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Receives Good Housekeeping Seal and more.
September 21, 2012
By: TOM BRANNA
Editor
Industry experts agree that the Vichy LiftActiv Serum 10 is one of the most revolutionary multi-tasking serums to hit shelves this year… and the recognition keeps rolling in. Having already received the Marie Claire 2012 Prix d’Excellence Beauty Award earlier this year, Vichy Laboratoires‘ best-selling serum has been named a “Beauty Breakthrough” by Allure magazine and has earned the Good Housekeeping Seal of Approval. “Vichy Laboratoires is so excited to bring this serum to the US market this month, and now, with the high-caliber Allure and Good Housekeeping seals of approval, we know consumers will trust the efficacy of the ingredients. The testing is so rigorous and only select products earn these recognitions annually, so we are extremely proud to offer a truly innovative product that delivers on its promises,” says Vichy vice president of marketing Marianna Trofimova. Vichy LiftActiv Serum 10 is the first serum formulated with a 10% concentration of rhamnose, a powerful naturally derived plant sugar proven to stimulate rejuvenation of all skin surface layers. One single drop delivers an instant smoothing effect that leaves the skin firmer, tighter and velvety soft, said the company. Vichy LiftActiv Serum 10 ($52) is available at select CVS/Pharmacy, Duane Reade, Walgreens and Ulta locations and also online at www.vichyusa.com.
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