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Vidal Sassoon Pro Series Debuts this Month

Lineup includes care and styling, and color collections.

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By: TOM BRANNA

Editor

The new Vidal Sassoon Pro Series hair care range, which includes five care and styling collections and at-home color kits, help women easily care for and maintain their beautiful hair at home while showcasing their individual, real life style. Retail prices range from $2.49-$8.99 at mass retailers nationwide.


“We wanted to bring Vidal Sassoon’s legacy to life for a new generation with the Pro Series line,” says Walter Geiger, VP/GM North America Hair Care & Color. “Building on Vidal Sassoon’s unique vision that democratized beauty for all, we created a line of salon-inspired products that are affordable, accessible and inspire women to become the master of their own hair.”
Color Collection features advanced P&G technology to help seal, protect and hydrate color-treated hair while providing shine. It includes Color Protect Shampoo and Conditioner, Color Protect Spray and Color Gloss Crème.


The Moisture Collection fights humidity and delivers the correct moisture and hydration balance, smoothness, and shine. The line includes Moisture Lock Shampoo and Conditioner, One Minute Mask.


The Repair Collection helps repair signs of damage and protect against future damage. Products in the line include Restoring Repair Shampoo and Conditioner, Heat Protect & Shine Spray, Repair & Finish Spray, One Minute Mask.


The Volume Collection adds volume to hair, help protect it from premature breakage, and leave it light and clean. The collection includes Boost & Lift Shampoo and Conditioner, Boost & Lift Hairspray, Boost & Lift Foaming Air Mousse.


The Smooth Collection hydrates hair while minimizing frizz. The collection includes Extreme Smooth Shampoo and Conditioner and Extreme Smooth Combing Crème.


The Styling & Finishing Collection includes technology that provides up to 24 hours of hold, helps protect against heat damage and helps to lock out frizz. Product in the collection are Flexible and Extra Firm Hold Hairspray, Extra Firm Hold Mousse and Mega Firm Hold Gel.

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