Vince Camuto has named model Ava Phillippe, daughter of actress Reese Witherspoon and actor Ryan Phillippe, the new global brand ambassador of the brand’s fragrance portfolio, commencing with the launch of the new women’s fragrance Wonderbloom in April 2024.

 

According to the brand, Phillippe embodies an “unapologetic individuality” that resonates with the essence of the new Wonderbloom Eau de Parfum.

 

“I’m so honored to be a part of the Vince Camuto family as the global brand ambassador for their exquisite fragrance line,” said Phillippe. “To me, this partnership is an organic extension of my self-expression and appreciation for beauty.  Wonderbloom is a lovely manifestation of individuality and femininity, and I can't wait for everyone to enjoy this fragrance as much as I do.”

 

Per marketers, Wonderbloom is inspired by a modern interpretation of an enchanted garden, blending florals and fruits with almond milk.

 

Top notes include pear leaves, almond milk and rhubarb. Middle notes are glazed figs, brushed sage and white freesia. Dry notes are sandalwood Australia, praline and cistus labdanum.

 

“When creating Wonderbloom, I was inspired by what a modern bouquet means to me – opulent, grand, and universal,” said Clement Gavarry, Firmenich perfumer. “I wanted to capture the ultimate portrayal and celebration of new feminine beauty that is for all.”

 

For the ad campaign, photographed by Shaniqwa Jarvis, Phillippe explores the ethereal world of Wonderbloom, portraying a modern take on a classic fairytale and inviting consumers to join her on her adventure in the enchanted garden conjured by the Wonderbloom fragrance, per marketers. 

 

Topped with an oversized flower cap symbolizing living large, Wonderbloom’s glass bottle is polished off with an elegant light blush hue emerging from the base. 

 

The 100 mL eau de parfum spray retails for $98 and will launch at Macy’s and on vincecamuto.com in April 2024.

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