Vitabath Is Back

After more than 50 years in the bath and body business, Vitabath is poised to reach a whole new generation of women with the introduction of 17 new moisturizing, sulfate and paraben free body washes in a wide variety of fresh, playful fragrances, said the company. The brand’s revival will begin with the rollout of Lime Citron Basil, exclusive to Costco, in June 2011, followed by the release of the 16 scent Vitabath Fragrance Collection in July 2011.

Vitabath’s Lime Citron Basil gelée will retail exclusively at Costco locations in 38 oz bottles for $16.99 beginning on June 1. The sophisticated scent features a blend of lime, sparkling citron, sweet basil and patchouli. The product also contains aromatherapy benefits from lime extract, as well as aloe vera to moisturize the skin and help promote healing.

Launching in July 2011, the Vitabath Fragrance Collection includes 16 body washes, retailing for $9.99 each, in four fragrance profiles: Spa Day, In Bloom, Fruit Fanatic and Cupcake Couture.Each body wash in the collection features a nourishing blend of vitamins A, B3, C, E and Pro-Vitamin B5, as well as an antioxidant superfruit blend. The line will be available at Fred Meyer, Ricky’s Beauty, Harmon Discount and Bed Bath & Beyond stores, as well as other locations.

Vitabath is manufactured and distributed by Rich Brands, LLC, formerly known as Esscentual Brands, LLC. Rich Brands was founded in 2007 and is headquartered in Phoenix, AZ.

More info: www.myvitabath.com