Vital Proteins Gains B Corp Certification

Wellness brand Vital Proteins is now B Corp Certified. Through the B Lab B Impact Assessment, the wellness company best known for its collagen skincare products has gained insight on where the company excels most and areas for improvement. 

“Vital Proteins is proud to join a global community of businesses that are a force for good,” said Tracey Warner Halama, CEO at Vital Proteins. “We know that this is just the beginning for us and that we have more work to do. The beauty of becoming a B Corp is that it pushes us to stay accountable, continuously evaluate our performance and show our progress over time.”

B Impact Assessment

Vital Proteins scored higher than industry average in the treatment of its workers, fostering a culture of diversity, equity and inclusion and promoting employee well-being, said the company.
Highlights during the 2021 assessment period include:

• Over 59% of managerial workers are women  
• Vital Proteins’ lowest paid hourly worker is compensated at least 50% more than the federal minimum wage and 33% more than the state minimum wage 
• More than 50.8% of energy use is produced from low-impact renewable sources
• Up to 74% of product and packaging materials is made of recyclable or biodegradable materials in the areas where they are sold

 

Wellness and Sustainability Goals at Vital Proteins

Plans to improve and expand on the B Corp concepts, according to the company:

• Expanding employee monthly wellness stipends beyond gym memberships to include therapy, life coaching, tutoring, financial wellness coaching and healthy food subscriptions
• Offering employees two paid service days per year to give back to their communities with over 700 hours volunteered by employees in 2022 to date
• Removing plastic scoops from all applicable U.S. products, with the goal to be 100% scoopless by the end of 2023
• Expanding parental leave for both parents beginning in November 2022
• A healthcare travel reimbursement benefit, where employees and covered dependents can receive financial support for travel 60+ miles for healthcare-related needs

 
Looking ahead, Vital Proteins will focus on addressing environmental sustainability through new initiatives, said the company.