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Vthrive line expands retailer’s wellness options.
January 27, 2020
By: Happi Staff
The Vitamin Shoppe has rolled out Vthrive, a new line of products that expands its reach further into personal care with essential oils in addition to more traditional supplements including a beauty focused SKU. The 14 essential oils are made from 100% pure, USDA-certified organic oils. Options include tea tree, lavender, orange, patchouli and more. “We are excited to introduce Vthrive The Vitamin Shoppe brand to knowledgeable wellness consumers who take a proactive approach to their health and prioritize clean formulas and clinically-tested, branded ingredients. These new offerings bring another option to our growing lineup of proprietary brands, which are all backed by The Vitamin Shoppe's quality promise. We are committed to being a trusted and comprehensive resource for our customers, providing them with a variety of high-quality products to meet their personal health and wellness goals, however they define them,” said Sharon Leite, CEO of The Vitamin Shoppe. The beauty-focused supplement is Advanced Keratin for hair/skin/nails. The entire brand is said to be free of artificial colors, flavors, or sweeteners.
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