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Spanish pop star is the latest MAC Viva Glam spokesperson.
September 1, 2020
By: TOM BRANNA
Editor
Spanish pop Star Roalía is the new ambassador for MAC's Viva Glam campaign. The long-running program donates 100% of product sales to its fund for HIV and AIDS. Since its inception in 1994, MAC's Viva Glam program has raised more than $500 million for HIV/AIDS programs. This year, Viva Glam also donated $10 million to COVID-19 relief.Past Viva Glam Ambassadors include Lady Gaga and L'il Kim. For the 2020-21 edition, the pop star worked with MAC on a limited-edition matte red lipstick called VG26. The brand will be selling the lipstick, along with three other shades, in select retail locations for $19. In introducing Viva Glam's latest spokesperson, MAC Global Creative Director and Senior Vice President Drew Elliott noted that Rosalía is a superstar and record breaker. “From a creative perspective, Rosalía is known for her iconic red looks, and pairing that with a fiery red lipstick is quite fantastic,” said Elliott.
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