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Vivid Pearlescent Effect Colors from Sun Chemical

Intenza line offers six new shades of bold color for cosmetics.

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By: TOM BRANNA

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During In-Cosmetics in Munich last week, Sun Chemical launched Intenza, a bold and bright new effect pearlescent pigment product line that provides six new shades of bold color that previously did not exist in the market.

Applicable primarily for nail polish, lipstick and blush, Intenza pigments offer exceptional light and UV stability and phenomenal color travel. The Intenza pigments product line comes in six innovative vivid color shades, including: Razzled Rose, Haute Pink, Electric Coral, Magentitude, Plush Plum and Amethyst Force.

“Today’s cosmetic customers are looking for dazzling effects and glossy bold colors in their lipstick and nail polish,” said Ed Faulkner, global director of cosmetics, Sun Chemical Performance Pigments. “The Intenza line of pearlescent pigments provides a variety of uniquely vivid colors with a rich pearlescent tone that compliment all skin tones and seasonal styles.”

More info: Sun Chemical, www.sunchemical.com


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