Walgreens Adds SkinID Online Analysis Tool

Walgreens has rolled out a skin care analysis tool called SkinID on Walgreens.com to evaluate customer’s skin care needs and build a personalized, three-step (cleansing, treatment and moisturizing) daily routine that will help banish breakouts. The products recommended will be selected Walgreens vast products across a variety of brands utilizing Johnson & Johnson Consumer Inc.’s SkinID technology based on inputs it receives from customers about their individual breakouts and skin types.

“As a health and beauty retailer, we understand the importance of taking care of your body’s overall health which absolutely includes the body’s largest organ, your skin. Skincare should be the foundation of any healthy beauty regimen,” said Lauren Brindley, group vice president of beauty and personal care, Walgreens. “We are pleased to introduce SkinID as our latest beauty innovation available on Walgreens.com as it helps users better understand their overall skin health and manage acne over time in order to make more educated beauty purchases. SkinID is just the beginning of how Walgreens plans to address our customers’ skin health moving forward.”

“'One size fits all' does not apply to skincare,” said Sharon Holubek-Bank, senior director, customer development at Johnson & Johnson Consumer Inc. “When customers don’t see the results they are looking for because they purchased the wrong products, they end up frustrated. Our scientists used their understanding of the skin and acne category to develop an algorithm that identifies the ingredients and products that should work best to help clear up skin based on an individual’s own skin needs. By collaborating with Walgreens, we hope to improve the whole shopping experience for consumers.”

Customers who are members of the Beauty Enthusiast loyalty club can also save their results to their online profile for future reference and personalized recommendation, said Walgreens.