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High profile investors back Bevel as brand expands retail reach.
September 28, 2015
By: Christine Esposito
Editor-in-Chief
Walker & Company Brands—the company behind Bevel razor system—has raised $24 million in a Series B round of funding and has signed a deal with Target. Individual investors included some high profile names—Earvin “Magic” Johnson, singer John Legend, San Francisco 49ers CEO Jed York and San Francisco 49ers president Paraag Marathe, among others. The company’s deal with Target will place Bevel, its flagship razor product, at select Target stores in the United States and on Target.com. The company also announced today that Target will exclusively offer Bevel products a la carte in select stores and on Target.com beginning in 2016. Founded in 2013, Walker & Company Brands has focused to date on its flagship brand, Bevel, the first and only shaving system designed to reduce and prevent razor bumps and irritation in men with coarse and curly hair. The latest round of funding will allow Walker & Company Brands to continue to grow by accelerating the development of new health and beauty products tailored to the unique needs of people of color, establishing new distribution channels for Bevel and reinvesting in team growth, all while retaining dedication to superior customer service. “Walker & Company Brands was created to make health and beauty simple for people of color. I'm so grateful that our mission has been enthusiastically embraced by our customers who continue to drive the growth of the company with their loyalty to our flagship product,” said Walker & Company Brands CEO Tristan Walker. “We are excited to partner with our investors to continue delivering on this mission through the diversification of our product offerings and development of new distribution channels for Bevel.” “Magic Johnson Enterprises and Walker & Company Brands share the same mission of making a positive impact on multicultural communities. African Americans want quality products that meet our unique needs and we over-index in spending when it comes to consumer goods,” said Earvin “Magic” Johnson, retired NBA player and CEO of Magic Johnson Enterprises. “I am excited to support Tristan and his vision of creating distinct products for people of color.”
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