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With Persil On-Shelf, Tide may recede.
March 17, 2015
By: TOM BRANNA
Editor
Walmart has signed an exclusive deal with Henkel to put Persil laundry product on store shelves. Analysts note the move could hurt sales of Procter & Gamble's Tide laundry detergent. P&G holds 60% of the US detergent market and 85% of profits, according to analysts, who have suggested that Walmart made the move after P&G reduced the amount of detergent in some of its containers last year.
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