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June 3, 2019
By: TOM BRANNA
Editor
Walmart has rolled out its own lash products under the Equate brand. The products include Equate Lash Serum with a 3-D VitaRush peptide complex that nourishes, strengthens and volumizes to increase the appearance of lash volume and density; and Equate Hydra-Strength Conditioning Treatment, which rebuilds, repairs and recovers dry, brittle and broken lashes. Both products have lightweight and gentle formulas that are also vegan, gluten-free and cruelty-free. At a price point of $14.97, the SKUs will be available exclusively at Walmart.
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