Wasting Away Again At…The Beach or Pool

Margaritaville has unveiled Parrot Head Advanced Sun Care, billed as a “new product line of advanced sun care for the tropical lifestyle.”

The Original Margaritaville store in Key West Florida became the first store to display the new product line yesterday and the line will roll out to other retail stores in the Caribbean, Florida and the South East and Margaritaville destinations across the US, according toSun & Skin Care Research.

Margaritaville Parrot Head products contain a unique and proprietary moisturizing base called Aloe Hydrating Complex, which contains vitamins and other natural ingredients including Olive Squalane, Borage, Hemp, Brazil Nut, Avocado, Calendula, Chamomile, Comfrey and Carrot. Together, these ingredients work to enhance skin’s elasticity and moisture retention, protect against oxidative stress, and have anti-aging properties as well.

But Parrot Head is also about having fun, according to Sun & Skin Care Research, and as such, all SKUs are “infused with the essence of Margaritaville, and is made to let you escape to the tropics anytime.”

The line includes Floridays Moisturizing Sunscreen Lotion,

Floridays” Face Ultra Light Moisturizing Sunscreen, Fins Up! Sport Sunscreen Lotion and Spray, Parakeet Kids Sunscreen Lotion and Spray, License to Chill Cooling Aloe Lotion and Gel and Dedicated To SunshineTanning Oil and Tan Enhancer.

A full scale launch is planned in January of 2013 in the remainder of the US, according to the company.