Weed Be Gone!

Remember that Jerry Seinfeld riff on Tide? Something like: “If you've got a T-shirt with blood stains all over it, maybe laundry isn't your biggest problem right now.”


Different times, different problems.


Clorox Professional Products Company announced today that its Clorox Odor Defense portfolio of products are now scientifically proven to eliminate marijuana odors using proprietary technology to identify, capture and eliminate, not just mask, odor-causing molecules. In addition, the products are also approved to tackle a range of odors from garbage, urine, feces and vomit to mildew and body odor.


“Of all the senses, smell is the most powerful trigger of emotions and memories, so because of this smell can have an immediate, lasting impact on public perception that can affect a business’ reputation and bottom-line,” said Jennifer Gordon, R&D scientist at Clorox Professional. “In creating Clorox Odor Defense we specifically tested against pungent, hard to remove malodors like marijuana smoke and garbage to ensure it can eliminate these tough, real-world odor challenges cleaning professionals face.”

 
According to Clorox Professional, marijuana odors impact many businesses, but can be a particular challenge for the hospitality industry, where smoke odors have long been an issue. A survey of cleaning industry decision makers found that 15% of cleaning professionals in hospitality say smoke is the toughest odor they deal with, vs. 7% of cleaning professionals overall. Hospitality cleaning professionals are also more likely to get patron complaints about smoke. While many hotels have no smoking policies in place, guests still smoke in rooms and public spaces and almost half of cleaning professionals in hospitality surveyed (46%) say they get complaints about smoke.


Marijuana odors also pose a challenge. According to Clorox Professional, unlike other products that temporarily cover up malodors, Clorox Odor Defense uses proprietary ICE Technology, which stands for its trademark Identify, Capture and Eliminate method of action, to eliminate odors, so no heavy fragrance is required to mask them. ICE Technology is said to combine two powerful surfactants into a scientifically formulated odor eliminator designed to remove the toughest professional odors. In intense laboratory testing, Clorox Odor Defense ICE Technology continued to control malodors at their source, for six hours.


Next up? A household spray that's guaranteed to remove grass stains!