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Innovator in regenerative business practices is marking its 100th anniversary this year.
November 17, 2021
By: Christine Esposito
Editor-in-Chief
Weleda, a pioneer in sustainable business practices, is the latest personal care company to become a certified B Corp. To qualify for B Corp certification, a company must complete the rigorous B Impact Assessment (BIA) and obtain a minimum of 80 points on its 200-point scale; Weleda’s score was 106.9. During a BIA, businesses are rigorously assessed and measured in five areas: workers, community, governance, environment, and customers. The company, founded in 1921, has long been an organization with some of the most innovative best-practices in agriculture and manufacturing. Its ethical business principles have been recognized with numerous awards globally including the German Sustainability Award, the Swiss Ethics Award, and the Green Brand Award 2020. The company processes several hundred raw plant materials, which are cultivated in the company's eight biodynamic plant gardens or sourced from more than 50 long-term raw materials partnerships around the world. Additionally, Weleda has been a member in the Union for Ethical BioTrade (UEBT) since 2011 and was one of the first companies worldwide to bear the UEBT label “Sourcing with Respect”. UEBT offers a globally recognized certification system ensuring the ethical sourcing of natural ingredients; and guaranteeing that the cultivation, harvesting, and processing of raw materials conserve biodiversity and make sustainable use of natural resources. It also requires that companies respect human rights and ensure fair working conditions for everyone in the supply chain. “For 100 years, Weleda has been an innovator in regenerative business practices that meaningfully impact the health of our planet, our fair trade partners and our communities,” said Rob Keen, CEO of Weleda North America. “In our centennial year, we deemed it critical to demonstrate our alignment with the 4000+ other B Corp organizations in our collective goal to positively influence environmental and social impact. We are incredibly proud of our newly minted B Corp Certification and hope we can encourage more organizations to adopt the same commitment.” This year marks Weleda’s 100th anniversary. Today, there are more than 4,000 Certified B Corporations across 77 countries and 153 industries, unified by one common goal: transforming the global economy to benefit all people, communities, and the planet. Additional B Corps in beauty and personal care incude Arbonne, Bliss, Innersense Beauty, Sensible Organics and Ursa Major, among others. Earlier this year, B Corps in beauty formed a new alliance to collectively drive sustainability in the cosmetics space. “We are excited to be a part of this incredible community, to serve as a role model, and to support our peers as we unite in the desire to make a difference,” said Stefan Siemer, head of corporate sustainability for Weleda AG. “As our customers become increasingly aware of how their own consumption impacts the planet and society, it is our obligation as the industry leader in certified natural cosmetics to enhance our efforts to help them accomplish this goal.”
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