Wella Named Official Partner of F1 Academy

Wella Company is the official partner of all-female racing series F1 Academy.

The multi-year partnership between Wella Professionals and F1 Academy reflects a shared commitment to inspire a new generation of women to pursue their highest ambitions and express their individuality, officials said.

Susie Wolff, managing director of F1 Academy, said Wella’s innovation and creative craft for 140 years aligns with its mission to fuel the future of women in motorsport. The announcement follows a year of significant audience growth for F1 Academy with seven races across three continents in 2025, broadcasters in over 170 markets, and the highly anticipated documentary series F1: The Academy, now streaming globally on Netflix.

Make It You Campaign

Beginning with Round 4 at the Formula 1 Pirelli Grand Prix Du Canada 2025, Wella Professionals will be represented on the F1 Academy grid by Joanne Ciconte, in the Wella Professionals operated by MP car. Wella’s bespoke livery coincides with the launch of the brand’s new global campaign, Make It You, which encourages people to define beauty on their own terms while championing self-expression through limitless creativity.

Ciconte will sport a bespoke livery and race suit inspired by Wella Professionals’ iconic mermaid and signature red color. The brand will also celebrate “Make It You” by emblazoning it on the rear wing of the No. 25 car.

Wella Professionals will activate at key races throughout the season, with bespoke fan engagement activities located within the F1 Academy paddock, interacting with race attendees in a fan facing environment. Through this partnership, Wella Professionals will also offer touch-ups within the F1 Academy Paddock Club suite from the company’s portfolio of nails and beauty tech brands OPI & ghd.