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National marketing tour set for this summer.
June 14, 2010
By: TOM BRANNA
Editor
Wella Professionals and celebrity mom Brooke Burke, known for her gorgeous brunette tresses, will take over New York City’s South Street Seaport to kick off the Wella Professionals Color Discovery Tour. The tour will travel to eight U.S. cities this summer: New York City, Philadelphia, Washington DC, Miami, Chicago, Dallas, San Francisco and Los Angeles. Wella Professionals is celebrating 130 years of haircolor innovation by providing women across the country inside access to professional colorists who will demystify salon color brands and educate and inspire women to discover their best haircolor. Recognizing the importance of haircolor to women, the on-site experts will offer free, personal recommendations as well as discounts to participating Wella salons and complimentary products. More info: www.WellaUSA.com
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