Company News

What Are Consumers Clipping?

Household cleaners out as most popular category, says Coupons.com

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By: TOM BRANNA

Editor

September is National Coupon Month, and Coupons.com Incorporated has released its top coupon categories for 2012 as well as the top mobile and fastest rising categories of the year.



Cereal took home the number one ranking as the year’s most popular coupon category, ousting household cleaning products. Cereal also landed the top spot in mobile, too.


According to Coupons.com, household cleaners continued to outpace all other categories by a significant margin for the first six months of the year until cereal made a quick jump up the charts in July and August to reclaim the overall top spot.


Top Coupons Categories – January 1–August 31, 2012
1. Ready–to-Eat Cereal
2. Household Cleaning Supplies
3. Yogurt
4. Butter & Margarine
5. Adult Vitamins
6. Baby Diapers
7. Dinner Meats
8. Cheese
9. Hand & Body Lotion
10. Sweet Snacks

Mobile Top Categories – January 1-August 31, 2012
1. Ready-to-Eat Cereal
2. Household Cleaning Supplies
3. Yogurt
4. Baby Diapers
5. Butter & Margarine
6. Hand & Body Lotion
7. Adult Vitamins
8. Fruit Juice
9. Cheese
10. Sweet Snacks

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