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What Beauty Brands Lead by Search?

New data from Cosmetify reveals popular brands in US based on what consumers are looking for online.

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By: Christine Esposito

Editor-in-Chief

 
Cosmetify has released its look at the most popular beauty brands in the country based on annual search volume.
 

Rank        Brand   USA Annual Search Volume  
1 ColourPop Cosmetics         6,883,000
2 Lush 5,668,000
3 Glossier 5,034,000
4 Morphe 4,982,000
5 Olaplex 4,641,000
6 The Body Shop 4,056,000
7 Clinique 3,171,000
8 Kiehl's 2,937,000
9 Estée Lauder 2,906,000
10 Beautycounter 2,626,000
 
The research also digs deeper into product area, to reveal the top brand when it comes to blusher, lipstick and other key beauty categories.
 
BB Cream – Maybelline
Concealer – Tarte Cosmetics
Eyebrow Kits – Benefit
Eyeliner – NYX
Foundation – NARS Cosmetics
Lipstick – NYX
Makeup palettes – Morphe
Mascara – Maybelline

The color cosmetics marketplace is ready for a reset in lip color especially now that facial masks are being dropped. Get details on Summer launches and what's coming for the Fall season in this Happi.com feature.

More info:  https://www.cosmetify.com/us/beauty-around-the-usa/

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