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What are you searching for?
for the holidays, according to Birchbox.
December 11, 2012
By: TOM BRANNA
Editor
Retailers say holiday sales have been lackluster; but with most guys waiting until the last minute to shop, there is still plenty of time for holiday sales to rise. When they’re under the gun, men scramble to find something for their significant other. Birchbox makes the task easier with the results of its holiday shopping season. In preparation for the busiest shopping season of the year, Birchbox released the results of a recent survey they conducted that takes a look at consumers’ shopping, beauty and entertainment habits this holiday season. The company polled over 3,000 women to better understand consumer shopping and gifting habits during the holiday season. With the average person planning to spend $560 on gift this year, and 90% of people claiming to like giving rather than receiving: • 70% of respondents want at least one-quarter of their presents to be beauty-related; most wished-for products? • 68% of people wish to receive makeup-related gifts • 63% wish for fragrances • 58% of respondents are likely to gift a beauty service; the most popular spa gifts are: Mani/pedi, massages, facials. Here are some other tidbits from the Birchbox study: • 80% say that gifting a gym membership or personal training session is an absolute “don’t” • 84% of people prefer to buy their gifts online • 81% of people think it’s acceptable to give the same present to multiple people
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