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I Heart Beauty launches for Spring 2012.
January 17, 2012
By: TOM BRANNA
Editor
Despite a CEO shakeup in 2011, Avon is moving along and launching a variety of new products for Spring 2012. Innovations include a moisturizing lipstick, lash-building mascara and “crackle” style nail polish. Shine Attract Lipstick ($9) for February is a “one-of-a-kind fusion of luscious color and hydrating shine,” according to the company. A center core of color gel delivers vivid, vibrant pigment as an outer layer provides a radiant sheen for smooth, glistening lips. Meanwhile, Superextend Extreme Mascara ($9), out in March, is said to be Avon’s most dramatic mascara yet. The formula lengthens 100% of lashes as the new dual extension brush combs, defines and builds lashes for a full fringe of long, lifted, shiny lashes. The Mosaic Effects topcoat in White ($6), available now, is designed to morph into modern nail art with a chic cracked effect. A bright-hued “Carnivale” nail collection ($5 each) also launches next month. More info: www.avon.com
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