Which Home Care Brands Clean Up in Digital

L2, a member-based business intelligence firm focused on digital performance, has crunched the numbers on home care brands, and says that while these firms have unparalleled opportunity in the online world, only a handful have raised the bar for innovation.  

In fact, L2’s Digital IQ Index: Home Care report reveals that most brands are clustered in the average-gifted and feeble classes, which the group says makes clear that many home care companies have not yet woken up to the need for digital investments.

Tide is the only so-called “genius” brand in the study, with a digital IQ score of 144. The P&G brand “remains at the top of the Index in laundry searches across e-tailers. Additionally, the brand’s Facebook video ads demonstrate that Tide is adapting to the social platform’s evolving advertising model, and the refreshed brand site facilitates purchase with solution-specific filters,” noted L2.

How did others fare? Clorox came in with a 133 and Lysol at 121. For a look at the top 10, click here.