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Leave-in treatment said to solve split ends in minutes.
May 5, 2015
By: Melissa Meisel
White Sands Hair Care relaunched The Cure 24/7 ($29.99), a leave-in treatment that repairs split ends and mends the cuticle through a scientific process called Cellular Bridging. According to the company, this innovative process stimulates hair cell renewal with micro-gels so tiny they instantly fill cuticle cracks, leaving each strand smooth and repaired up to seven days. It also serves as a second skin to moisturize internally while repelling humidity on the outside. As a split end camouflage creme, The Cure 24/7 provides visible results in just minutes. The name says it all; a treatment that can be done day or night, wet or dry. Plus, The Cure requires no heat to work. With this Cellular Bridging Technology enhanced by a unique formula containing Orchid Flower Extract (Bulbophyllum sp), The Cure effortlessly mends split ends, repairs damaged hair fibers, restores internal moisture, while making tresses stronger, smoother and shinier, said the company.
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