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Whole Foods Promotes Natural Personal Care

Month-long promotion targets the little ones.

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By: TOM BRANNA

Editor

As part of its “Be Good to Your Whole Body” campaign in Whole Body departments, Whole Foods Market focuses on “Be Good to Your Whole Baby” during March with a “The First Yum” baby photo contest, educational podcasts, in-store lectures and a brochure offering lifestyle tips and ideas for choosing natural alternatives to support a healthy start for families.

Whole Foods Market is launching a national search and contest for “The First Yum” baby photos. From March 2-16, parents can upload pictures of their little ones via Facebook enjoying their favorite first foods for a chance to win the grand prize, a $500 Whole Foods Market gift card and a Canon EOS Rebel T1i camera. Other prizes include five first prize “Be Good to Your Whole Baby” gift baskets and 10 second prize $25 Whole Foods Market gift cards.

Parents can enter the contest by visiting www.wholefoodsmarket.com/thefirstyum for rules and instructions for submitting photos. Pictures must be uploaded to Facebook by March 16.

Throughout March, in-store lectures by Whole Body experts will provide shoppers with ideas and tips for a baby’s healthy start, from conception through baby’s first year and beyond. Topics include prenatal top priorities, concerns for breastfeeding moms, options for natural baby care and top 10 “first food” facts.

“Many women decide to move towards a healthier lifestyle during pre-conception and early pregnancy,” said mother and Whole Foods Market Nutritionist Malia Curran,M.S., M.P.H.“From diet and household products to pampering for stress management, there are many options for going natural, but it can be difficult to make informed choices.”

An in-store brochure provides a Whole Baby “shopping list” with ingredients to look for or avoid when choosing natural options for pregnancy, baby’s first foods, baby care and lifestyle items such as diapers, organic cotton clothing and bedding, and household cleaners.Check local store listings for events and more information.




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