Woolite Taps Style Expert for New TV Campaign

Woolite has tapped style expert Jeannie Mai as its latest spokesperson. Mai will play an integral role in “bridging the fashion world, where shoppers are attracted by colors and fabrics that make them look and feel their best, with the laundry world, where Woolite formulas help care for the clothes women love,” according to Reckitt Benckiser.

Mai will appear in national television and social media advertising.

“We know that women love their clothes, but caring for them is a different story,” said June Risser, marketing director for Woolite USA. “The new Woolite Everyday formula helps clothes keep the perfect fit wash after wash. Woolite's mission is to get women across the country to think about how they care for their clothes. We are excited to work with Jeannie Mai, who embodies the voice of our clothes-loving consumer, in helping women preserve the love affair they have with their clothes.”

The new TV advertising, which was developed by Havas Worldwide, will air nationally. Mai will also appear in a series of digital videos, which will go live on the brand's Facebook page, in which she will add her unique take on style analysis by looking deeper into the psychology behind clothing, or as Mai calls it, “#Wearapy.”