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New products feature metallic look and crinkle finish.
November 17, 2010
By: TOM BRANNA
Editor
World Wide Packaging LLC (WWP) debuted two new tubes, each offering a sophisticated, high-end, customized look for strong shelf-appeal, according to the company. The first product is a 35mm Polyfoil Oval Tube, a form of laminate tube that looks very much like metal. Polyfoil creates a very subtle overlap, making the tube appear to be almost seamless, allowing for graphics to be printed all the way around the body of the tube. For added value, WWP can bring customized closures to this tube through their engineering expertise and specialized tooling. The second new tube WWP is offering is a 19mm round tube with a luxury decoration effect called Crinkle Finish (pictured). Crinkle Finish is created through a special spray process in which the spray is colored and contains particles that are large in size, giving the product a dynamic, textured look. “These two products are a great addition to our line of innovative, chic products,” said Jeffrey M. Hayet, executive vice president, global sales, WWP. “They further strengthen our commitment to offering our clients the smartest and most glamorous packaging solutions for their customer base.” Both of these products were recently used by a major lingerie/women’s clothing retailer as part of their personal care line of products. Specifically, Crinkle Finish was used for a holiday promotion lipgloss that served as a Gift with Purchase (GWP). More info: www.wwpinc.com
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