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Records record growth and outlines plans for further expansion.
January 5, 2021
By: Happi Staff
WWP Beauty, a leading full-service beauty supplier, has officially unveiled a new brand, complete with a new logo, new website and a redefined message and business outlook. In spite of the pandemic in 2020, the company experienced record growth and forged on towards building a new brand that is focused on delivering its customers service in partnership, future-focused agility, and unparalleled global scale. This refocus has coincided with recent changes to the company’s internal structure and growth, better reflecting the way that they help their customers succeed. The company’s new messaging speaks directly to the customer explaining who WWP Beauty is, how WWP Beauty brings value to its customer’s business , and the purpose and values WWP Beauty stand for in support with its customers. Over the last year, WWP Beauty has been focused on bringing in the industry’s top talent throughout their entire organization including additions to their executive team, internal operations, strategic sales, design and engineering teams. Additionally, the company added to its Beauty & Wellness Accessories service category that is committed to delivering innovative and sustainable accessories solutions, opened its EMEA location, and expanded its operations in the APAC region so that it could bring its customers global efficiencies at the local level. Looking to the Future In 2021, the company will be opening new locations across the North American region, including a new Design & Innovation Center of Excellence in Los Angeles, CA. These additions reflect WWP Beauty’s ability to quickly evolve, innovate, and respond to the beauty industry’s quickly changing landscape at a faster pace than ever before. Josh Kirschbaum, CEO of WWP Beauty, said, “With this rebranding and launch of WWP Beauty, we are redefining who we are, the value we bring to our clients, and the purpose we stand for. We’re incredibly proud and thankful for our employees, collaborators, and clients that have accompanied us in our growth. Together, we have made WWP Beauty the source for everything beauty.”
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