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Acne brand moves in wellness shops nationwide.
July 11, 2019
By: Christine Esposito
Editor-in-Chief
The X Out acne treatment line from Proactiv is now stocked at GNC retailers throughout the US. This new retail partnership is said to tackle a void in the marketplace, giving young adults who suffer from acne mechanica or mild to moderate acne. X Out is available at 419 GNC stores nationwide and GNC.com, with a store locator featured on XOut.com to help consumers find product in their nearest retailers. GNC has more than 8,800 locations, of which more than 6,500 retail locations are in the US. “Our consumer is someone who is often too busy for doctor visits and complicated routines. That's why we're so excited to offer X Out products at GNC locations. Our goal is for more people to experience head-to-toe transformative results with minimal effort,” said Gillian Fetters, brand manager for X Out. Prompted by pressure, friction, and heat, acne mechanica is a condition commonly seen amongst athletes and active individuals. The hero product in the line, X Out Wash-In-Treatment, uses prescription grade benzoyl peroxide that can be used three ways- a daily cleanser, mask, and spot treatment, to attack breakout-causing bacteria immediately on contact, while continuing to work for 24 hours. “X Out fills a white space in the market by offering an effective, no-fuss solution for active individuals experiencing acne mechanica,” said Megan MacDonald, brand representative at The Proactiv Company. “We're thrilled to partner with GNC to further our joint effort towards global health and wellness. Through this partnership we hope to provide a solution for their customers and introduce X Out on a larger scale by bringing it directly to the place where active individuals choose to shop.”
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