Company News

Xen-Tan Expands Distribution

Sunless tanners now carried in Kitson stores.

Author Image

By: TOM BRANNA

Editor

Xen-Tan Premium Sunless Tan will now be carried in Kitson stores. Since its launch only nine years ago, Kitson has already become a favorite retail stop for many celebrities and the who’s who in Hollywood.

Created by makeup industry vet Dera Enochson, Xen-Tan is a line of self-tanning products with a special formula that produces an olive undertone. Given the consumer target, Xen-Tan was a natural selection for Kitson due to its innovation and celebrity following as the line counts Lady Gaga, Ashley Tisdale, Samantha Harris and Mary-Kate and Ashley Olsen as fans.

“Kitson shoppers are trend-savvy and are always looking and feeling great. Xen-Tan embodies all of these qualities and has now found a perfect home,” says Enochson.

Xen-Tan will be sold in four of the Kitson shops including the Robertson Women’s, Studio, Melrose and Malibu locations. The shelves will be stocked with the brand’s Luxe collection.

Keep Up With Our Content. Subscribe To Happi Newsletters