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Collaboration for self-tanning product.
March 8, 2011
By: TOM BRANNA
Editor
From elegant gowns and perfectly pinned hair, to sky high stilettos and sparkling statement jewelry, there is one thing celebrities all have in common come award season—a golden, sun-kissed glow.Therefore, Xen-Tan joined forces with E! Entertainment to present E! Live From The Red Carpet Custom Self-Tanner ($43, 7.5 oz), now available at Ulta stores. According to the company, the product lets the user control and customize every application. Featuring dual chambers, a self-tan formula is on the white side, while a long wearing cosmetic bronzer is on the brown side for an instant red carpet glow. Plus, E! Live From The Red Carpet Self-Tanner combines a cucumber-melon scent with a breakthrough deodorant ingredient that completely blocks the common self-tanning odor, according to the company. Celebrity fans of Xen-Tan include Ashley Tisdale, Lady Gaga, Mary Kate and Ashley Olsen and E!’s very own Guiliana Rancic . More info: www.ulta.com
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