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New curated line combined classic scents from iconic brand in a sleek vessel.
February 7, 2022
By: Christine Esposito
Editor-in-Chief
Venerable home fragrance brand The Yankee Candle Company, Inc.—which made its mark with highly scented candles in iconic branded heavycurved glass jars—has unveiled a new range with more streamlined aesthetics. The Studio Collection is billed as curated lineup that features favorite Yankee Candle fragrances in simple, sophisticated glass vessels. The look has a geometric design with candles in trending hues. “Fragrance is an essential element in a home, so we put a modern twist on our fan-favorite fragrances to enhance the vessel as a décor statement as well,” said Anna Whitton, VP of marketing for the Yankee Candle Company, Inc. “At Yankee Candle, we are always keeping an eye on design trends, and the Studio Collection offers consumers a new way to experience their favorite fragrances in a stylish and unique vessel that can create a space where everyday moments feel special.” Each candle in the Studio Collection has a glossy exterior and is made with natural fiber wicks and essential oils mixed into a premium soy-wax blend. The collection features 12 top-selling Yankee Candle fragrances, two of which, Dried Lavender & Oak and Warm Luxe Cashmere, will be available exclusively at Target. The scents also include Beach Walk, Coconut Beach, Fresh Cut Roses, Iced Berry Lemonade, Lemon Lavender, Ocean Air, Pink Sands, Sage & Citrus, Vanilla Crème Brûlée and Wild Orchid. Additional seasonal favorite fragrances such as Balsam & Cedar, Pumpkin Banana Scone and Spiced Pumpkin will be available for the fall and holiday seasons, said Yankee Candle, which is owned by Newell Brands. The Studio Collection is available now for purchase at Target.com, Target retail locations, YankeeCandle.com and Yankee Candle retail locations.
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