Yankee Candle Creates Commercial Scent Division

The Yankee Candle Company, Inc., has created a new commercial scent division, Scent Systems by Yankee Candle, which it says provides first to market, intelligent scent delivery systems that deliver consistent, precise fragrance impressions for commercial environments.
 
“Many businesses are embracing scent as an integral part of their brand communications.” said Hope Margala, CEO, The Yankee Candle Company, Inc. “Pairing the fragrance expertise of Yankee Candle and global resources of our parent Jarden Corporation, with our new proprietary Scentelligent technology, we intend to meet the scent marketing needs of customers across the globe.”
 
To deliver the right fragrance impressions every time, Scent Systems by Yankee Candle uses proprietary Scentelligent technology. Customers are able to connect with the system through a Smartphone or other hand held mobile device which allows for the monitoring of product levels to ensure “never out” and finely tuning scent concentration levels.
 
Scent Systems by Yankee Candle will offer a range of commercial delivery solutions and customers will have access to the vast Yankee Candle® fragrance library. Custom fragrances to match distinct brand personalities are also available, according to the candle giant.
 
Thomas A. Conroy, commercial scent industry veteran has been tapped to lead the division. “Tom’s deep knowledge and understanding of scent marketing and his proven experience launching new businesses make him a perfect match to lead this new division; we’re delighted he’s joined us to revolutionize the scent marketing industry,” said Margala.