Yankee Candle Expands into Canada

Newell Brands has expanded the Yankee Candle brand into Canada.

The move is part of Newell Brands’ new corporate strategy announced last year that would focus its invests in top brands and geographies. 

“Yankee Candle’s increased availability in Canada is an exciting milestone for the brand as there is unlocked potential in the market,” said Jenny Leach, vice president and GM of Newell Brands Canada. “Canadian consumers once had to go to great lengths to purchase Yankee Candle products through third-party vendors or travel to the US to sample different scents. Now consumers will have multiple channels to purchase their favorite scents in-store and online.” 

The launch comes ahead of the holiday season, which could bode well for the home fragrance brand and the retailers that will stock the line—Canadian Tire, Staples Canada, London Drugs, Save on Foods, Lawtons Drugs, well.ca and Amazon.ca.

“The Yankee Candle brand has been a household name in the US for over 50 years, and Canadian consumers have been eagerly awaiting better access to our products, so feel that we are set up for a strong start and overall long-term growth,” said Aaron Swart, general manager of home fragrance, Newell Brands, which is No. 29 in Happi’s 2024 Top 50. “We’re always exploring new ways to evolve the brand and product portfolio and offer more choice to our consumers around the world. We look forward to Yankee Candle being the fragrance product of choice for Canadian consumers for many years.”