YSL Builds a New Foundation

Next month, Yves Saint Laurent will launch Le Teint Touche Eclat, which is said to pick up where YSL’s classic foundation, Touche Eclat Radiant Touch, left off.

Unlike traditional foundation formulas, which contain opaque powders that can make skin look dull, and mother-of-pearl pigments that may reflect light like mirrors, Le Teint contains has a “soft-focus gel” with a translucent texture said to smooth imperfections while ensuring skin’s color purity. There is also a “fluid light concentrate” with gold-colored pigments and supple lamella lying side-by-side to form a film that reflects — yet doesn’t modify — light.

The combination of the two creates a foundation with a texture that’s fluid, fine, fresh and comfortable (thanks to moisturizing agents), according to Bezy. Le Teint is also billed to give a natural-looking yet sophisticated, dewy and luminous complexion.

The foundation line comes in 22 wide-ranging shades — from rosy to golden to natural beiges — developed by Lloyd Simmonds, YSL’s creative director for makeup.

Le Teint’s bottle design is meant to give a nod to Touche Eclat packaging.

Simmonds created a makeup brush for the foundation, which can also be applied with fingers.

Prices for the 30ml. bottle of Le Teint is to be $55 in the U.S. and 42.60 euros, or $56 at current exchange, in France.

The foundation’s prelaunch will start on June 28 exclusively in Selfridges in London and Brown Thomas in Dublin. Then, from July 9, the U.K. rollout is to take place. The U.S. will begin selling the product at approximately the end of July, followed in August by France, Australia, Spain, Japan and Germany’s prelaunch. Slated for September are Benelux, Portugal, Italy and Hong Kong, while Russia is set for October.