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The maker of Laura Mercier, Buxom and Bare Minerals has revamped its social media strategy, and the move is paying off with strong sales and a growing customer base.
By: Tom Baanna
The men’s grooming category is growing at a healthy clip as guys strive to look their best with the latest hairstyling accessories.
By: Tom Branna
Infused with haircare-inspired ingredients, plant-based keratin and lifting waxes to keep lashes lifted and fanned out, the mascara works on all lash types.
By: Lianna Albrizio
Marketing campaigns, athlete partnerships and complimentary products and services from Gillette, Head & Shoulders, Pantene, Ariel, Aussie, Oral-B and more.
Former Beauty By Imagination and Revlon executive returns to color cosmetics category.
Facial makeup combines skincare with cosmetics for beauty benefits.
By: Melissa Meisel
If you’re a beauty brand and not using upcycled packaging, now is a good time start.
From Shades EQ Gloss to Flash Lift Bonder Inside, check out the regimen of Redken products used on the pop star.
Jennifer Yen infuses her beauty brands—Yensa, Purlisse and JooY—with Chinese superfoods.
The men’s grooming category is growing at a healthy clip as guys strive to look their best with the latest hairstyling accessories.
By: Tom Branna, Jayne Morehouse
The Future Airbrush 360 Self-Tan Mist offers a long-lasting professional-grade spray tan for home use with a Hilton-curated sparkling Pink Sands scent.
By: Christine Esposito
Shades are calibrated to warm up reds, coppers and warm blondes.
Per marketers, Wonderbloom is inspired by a modern interpretation of an enchanted garden, blending florals and fruits with almond milk.
Features a skit with comedian Leanne Morgan to encourage women to embrace their age using the brand’s cosmetics designed for mature skin.
Brand’s second annual Glow Day campaign featured its new Natural Glow Instant Sun “Sun Drops” for Face + Body.
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