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The latest creations in eyes, lips and facial color cosmetics are born from creative consumer demands.
By: Melissa Meisel
The latest eye, lip and facial beauty products are being promoted by influencers.
Vegan mascara, longwear matte lipsticks and wellness-inspired foundation lead the way in new products.
Another retailer moves to eliminate excess packaging from the environment.
By: TOM BRANNA
How can the color cosmetics industry rise to the occasion to meet their needs in the New Normal? By rolling out improved makeup products for 2021.
Packaging for 2019 spans from grassroots to opulent.
Packaging complements innovative ingredients.
The focus is on green formulation, according to Organic Monitor.
Formulating and selling products with natural ingredients is easier today than ever before, or is it?
Do shoppers really want multifunctional laundry care products? Or are all these products on the shelf leading consumers back to the basics?
Novel ingredients and unique positioning offer alternatives to mainstream products.
With the public�s awareness of harmful germs growing daily, the I&I industry is providing the weapons to kill germs in schools, offices and hospitals.
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